I recently wrote on this blog about the true purpose and vision of @campusadvantage and was reminded of it again yesterday. I had a Friday full of crisis. We had to activate our CARE (Campus Advantage Rapid Engagement) team to provide extra support to the staff and students at one of our communities at which a crisis was unfolding. It was a crazy Friday. Our team was amazing.
As I went through our planned procedures for dealing with the situation at hand, I consciously stepped back and thought about the human impact of the situation and was reminded that the best policies, procedures, tools and response mechanisms are all in place simply to better serve PEOPLE. This is what we are about.This is what we do. We serve students. We strive to make a difference in their lives by the way we operate, the communities we build and the opportunities we create.
This mindset can be easily lost, especially in the midst of crisis.
I've been told that the Chinese symbol for crisis is translated as "opportunity riding on a dangerous wind." Usually when it comes to humans in crisis, this opportunity is to step in and make a difference.
What is the opportunity in the crisis you are facing today? Think about it.
